The Influencer Marketing blog

Here you can learn more about Influencer Marketing. Read about the latest news and trends to keep up with the world of influencers and social media.

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5 Influencer Marketing trends to watch for in 2019

New year, new possibilities, and not to forget, new trends on the radar. In this blog post, we give you our view on the five most important trends for 2019 when it comes to - yes, you said it -...

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Why you need to invest long-term in Influencer Marketing

Have you decided to collaborate with an influencer? Great – it will take your brand to new levels! In order to receive all potential benefits from this media investment, you have to think about the next step – right from...

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Common mistakes when collaborating with influencers

Investing in influencer marketing is different compared to traditional advertising, and requires attention to every aspect. In this blog post, we will reveal four of the most common mistakes that often happen when collaborating with influencers, and what to be...

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3 ways your Influencer Marketing will show results

To set clear goals and KPIs for your influencer marketing is necessary for various reasons – especially to be able to measure ROI on your efforts. Here are three key elements to measure the success of influencer marketing and how...

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Which influencer is right for your campaign?

Choosing an influencer based on gut feeling is never recommended, but it is hard to keep track of which influencers that are most relevant for your brand, target audience and campaign. In this blog post, we’ll go through some helpful...

why invest Influencer Marketing

8 reasons why you should invest in Influencer Marketing

Have you defeated your initial fears about influencer marketing, but are still questioning the benefits it could have for your brand? In this blog post, we will highlight eight benefits with influencer marketing – and why you should invest in...

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Increase your brand awareness with Influencer Marketing

Want to increase your brand awareness with simple means? Then influencer marketing is one of the best ways to do it. In this blog post, we will reveal how to reach a new target audience with a digital behavior, increase...

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3 reasons why you MUST dare to try Influencer Marketing

Are you hesitant about collaborating with influencers? You are not alone! In this blog post, we figure out the reasons why companies are doubtful – and give you three unbeatable arguments why you must dare to try influencer marketing. It...