8 reasons why you should invest in Influencer Marketing
Have you defeated your initial fears about influencer marketing, but are still questioning the benefits it could have for your brand? In this blog post, we will highlight eight benefits with influencer marketing – and why you should invest in it now!
1. It gives real-time results
If your marketing goals are for example that consumers should download your app or buy a product from your e-commerce site, you will be able to track conversions in real-time. Fast-moving consumer goods, e.g. shampoo or a beverage, have the best chance to generate instant conversions because the consumer behavior decision-making process for this type of products is very short.
2. It creates brand awareness
Another benefit with influencer marketing is creating brand awareness because you have the opportunity to target a specific audience. All thanks to the influencers, who are experts in giving personal recommendations about a product or service to their followers, your brand awareness will increase.
3. Brand ambassadors
Increased brand awareness goes hand-in-hand with brand ambassadors, which is an important benefit of long-term work with influencer marketing. If someone’s favorite blogger recommends a product, they will feel inspired to talk about it to their friends and family.
4. Your customer will be worth more
Statistics show that customers generated by influencer marketing have a higher CLV (Customer Lifetime Value) than customer generated by other media. Customers generated by influencer marketing will buy your products over a longer period of time, which means that they will be worth more in the long run for your brand.
5. You can reach new markets faster
Influencer marketing has proven to fast and effectively build up your brand on a new market, e.g. internationally. One great example is Daniel Wellington, who has been extremely successful to gain global awareness thanks to their influencer marketing strategy. Without social media used by influencers, it would not be possible to reach out to so many countries during such a short period of time.
6. Your marketing will be relevant to the customer
When watching TV or read the newspaper, the advertisement is a disturbing interruption. The benefit with influencer marketing is the active choice the consumer does when reading a blog, watching a YouTube video, or scrolling through Instagram. Your marketing will become more relevant to the consumer because they find a real interest in the content posted by the influencers they have chosen to follow.
7. Better results with a long-term strategy
If you choose to invest in long-term influencer marketing, you will see an increase in sales and market shares. If your goals include increasing conversions or brand awareness, these often go hand-in-hand as a long-term effect.
8. Increased outcomes on other media investments
Better outcomes on other media investments you do in parallel with an influencer campaign are not uncommon since influencer marketing often creates awareness towards your brand. Your social media marketing can generate better sales results, the cost of Adwords may go down, and traffic to your website may increase from other channels. A win-win situation – and another great benefit of influencer marketing!