The Influencer Marketing blog

Here you can learn more about Influencer Marketing. Read about the latest news and trends to keep up with the world of influencers and social media.

Why use influencer marketing for B2B?

Why use influencer marketing for B2B?

Today, most of us associate influencer marketing primarily with traditional consumer marketing, i.e. B2C. However, influencer marketing can serve as a powerful tool for B2B brands as well, in their quest to reach and win their target audience. In this...

5 things successful influencer marketing brands have in common

5 things successful influencer marketing brands have in common

Influencer marketing is disrupting the way brands reach their target audience and more and more companies are starting to realize the potential of this booming marketing channel. Some companies are extra successful and have managed to make influencer marketing an...

The tools you need for your influencer marketing

The tools you need to manage your influencer marketing campaigns

Right now, the modern marketing space is witnessing some major shifts in its orientation and direction. As traditional marketing channels don’t deliver as great results as before, more and more brands are shifting their gears and decide to implement influencer...

Things to consider when you do Influencer Marketing in-house

Things to consider when you do Influencer Marketing in-house

Influencer marketing has become a critical component in many companies' marketing mix. As brands increase their budgets, they must decide on the best approach to manage this powerful channel in order to achieve optimal effect. Many companies choose to collaborate with...

Succeeding with Influencer Marketing for a durable product

Succeeding with Influencer Marketing for a durable product

Historically, people tend to associate influencer marketing primarily with traditional B2C marketing, where consumers generally seek out goods and services based on an immediate need, and make purchases more quickly, without too much research and due diligence. Today influencer marketing is...