The Influencer Marketing blog

Here you can learn more about Influencer Marketing. Read about the latest news and trends to keep up with the world of influencers and social media.

The tools you need for your influencer marketing

The tools you need to manage your influencer marketing campaigns

Right now, the modern marketing space is witnessing some major shifts in its orientation and direction. As traditional marketing channels don’t deliver as great results as before, more and more brands are shifting their gears and decide to implement influencer...

Things to consider when you do Influencer Marketing in-house

Things to consider when you do Influencer Marketing in-house

Influencer marketing has become a critical component in many companies' marketing mix. As brands increase their budgets, they must decide on the best approach to manage this powerful channel in order to achieve optimal effect. Many companies choose to collaborate with...

Succeeding with Influencer Marketing for a durable product

Succeeding with Influencer Marketing for a durable product

Historically, people tend to associate influencer marketing primarily with traditional B2C marketing, where consumers generally seek out goods and services based on an immediate need, and make purchases more quickly, without too much research and due diligence. Today influencer marketing is...

influencer-marketing-trends-2019

5 Influencer Marketing trends to watch for in 2019

New year, new possibilities, and not to forget, new trends on the radar. In this blog post, we give you our view on the five most important trends for 2019 when it comes to - yes, you said it -...

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Why you need to invest long-term in Influencer Marketing

Have you decided to collaborate with an influencer? Great – it will take your brand to new levels! In order to receive all potential benefits from this media investment, you have to think about the next step – right from...