Get inspired by this Influencer Marketing case. In March one of the world’s largest sportswear manufacturer PUMA, together with the European sports chain Intersport, did a campaign together with CURE Media.
To activate girls between 16-24 years in Sweden and Finland by driving traffic to PUMA’s competition page. The winner in each country got 6 months of personal training and sportswear from Puma worth $3000.
In order to go through with the competition with a high level of engagement, we chose to target the younger part of the target group as they are more likely to participate in competitions.
The combination of a good contest, the right influencers and relevant channels was the recipe for a great success! The collaboration delivered an extremely high CTR with an average of 8.2%, which is significantly higher than traditional display advertising.
In Sweden the campaign led to 6862 clicks to the competition page.
Engagement rate: 2,1%
The conversion goal was beaten with 225%
In Finland the campaign led to 6619 clicks to the competition page.
Engagement rate: 7,1%
The conversion goal was beaten with 231%
Views: 42 200
Print screens on link to competition page: 1343
”A great cooperation together with our media agency. The most trustworthy way to talk with our target group is to do it through the right influencers.”
– Head of Marketing, Puma
”Never seen such a success with influencers in Finland!”
– Kevin Beaulier, media agency Zenith
SE HIT #Samarbete😋 Just nu har Puma och Intersport en tävling där ni kan vinna 6 månaders träning med PT i din egen stad + träningskläder från PUMA värt 2500 Euro. Klicka på länken i min bio för att vara med och tävla! Så rolig tävling och jag vill typ vinna själv😘 Lycka till! #trainfaster #puma @intersportsverige