Influencer Marketing Tag

Always-on strategy for influencer marketing

The benefits of an always-on strategy for influencer marketing

Going to the gym one single time won’t give you big muscles, and advertising your brand in the subway only for a week won’t make people remember you in the long run. In the same way, if you want your influencer marketing to generate long term results, you need to have an always-on approach. In this blog post, we highlight benefits of having an always-on influencer marketing strategy and things to consider. Every day we are exposed to thousands of brand messages, and therefore it is necessary for brands to continually make them rememberable to the audience, in order to see...

3-things-influencer-marketing-strategy

3 things you can’t miss in your Influencer Marketing strategy

Having an elaborate influencer marketing strategy is the key to understanding what results you can expect and to be able to use the method properly in your overall marketing throughout the year. In this blog post, we will highlight the three most significant elements you must incorporate in the strategy. Brands that were the leaders in influencer marketing 2-3 years ago tend to work the same way still today. The industry is changing more rapidly than that though - and working with influencers requires that you formulate and evaluate your plans year after year. When you develop your influencer marketing...

influencer-marketing-trends-2019

5 Influencer Marketing trends to watch for in 2019

New year, new possibilities, and not to forget, new trends on the radar. In this blog post, we give you our view on the five most important trends for 2019 when it comes to - yes, you said it - influencer marketing. Influencer marketing is growing rapidly and is now starting to establish as an obvious marketing channel among many advertisers. A study from the World Federation of Advertisers (WFA) from 2018 shows that more than 65% of global advertisers are planning to increase their investment in influencer marketing over the next 12 months, i.e. into the new year. So, which...

invest-long-term-influencer-marketing

Why you need to invest long-term in Influencer Marketing

Have you decided to collaborate with an influencer? Great – it will take your brand to new levels! In order to receive all potential benefits from this media investment, you have to think about the next step – right from the start. Influencer marketing is primarily a long-term marketing tool that you must work continuously with, to be able to measure and get results. In this blog post, we will tell you why you have to invest long-term in influencer marketing. Even if you often might be able to see quick results from a campaign, e.g. increased traffic to your website,...

Influencer-Marketing-Show-Results

3 ways your Influencer Marketing will show results

To set clear goals and KPIs for your influencer marketing is necessary for various reasons – especially to be able to measure ROI on your efforts. Here are three key elements to measure the success of influencer marketing and how to see results on your investment – if you do it right from the beginning.   1. Real-time results Being able to see direct results is one of the biggest benefits when collaborating with influencers. For example, a company with online services or products where the consumer easily can make a purchase, or register online for services, will be able to see conversions...

which-influencer-is-right

Which influencer is right for your campaign?

Choosing an influencer based on gut feeling is never recommended, but it is hard to keep track of which influencers that are most relevant for your brand, target audience and campaign. In this blog post, we’ll go through some helpful aspects when you want to find suitable influencers to collaborate with.   Numerous options when finding influencers YouTube-stars, blog queens, or maybe a few smaller profiles, so-called micro-influencers? There’s a whole world of different influencers and more choices than you might have expected from the start. To only choose collaboration with premium influencers might not be the best investment for your...

why invest Influencer Marketing

8 reasons why you should invest in Influencer Marketing

Have you defeated your initial fears about influencer marketing, but are still questioning the benefits it could have for your brand? In this blog post, we will highlight eight benefits with influencer marketing – and why you should invest in it now!   1. It gives real-time results If your marketing goals are for example that consumers should download your app or buy a product from your e-commerce site, you will be able to track conversions in real-time. Fast-moving consumer goods, e.g. shampoo or a beverage, have the best chance to generate instant conversions because the consumer behavior decision-making process for this type...

increase-brand-awareness-influencer-marketing

Increase your brand awareness with Influencer Marketing

Want to increase your brand awareness with simple means? Then influencer marketing is one of the best ways to do it. In this blog post, we will reveal how to reach a new target audience with a digital behavior, increase brand love and create more positive feelings towards your brand. When the marketing objective is to increase brand awareness, people tend to think it’s primarily about quantity instead of quality. To be seen frequently in their advertisements – it must be the most effective way to make people remember your brand? Well. In order to make an impression on the...

dare-to-try-influencer-marketing

3 reasons why you MUST dare to try Influencer Marketing

Are you hesitant about collaborating with influencers? You are not alone! In this blog post, we figure out the reasons why companies are doubtful – and give you three unbeatable arguments why you must dare to try influencer marketing. It will be your brand’s next golden ticket! It’s common to feel uncomfortable about things outside your comfort zone. It’s easy to be afraid of skydiving if you have never done it before, or even to start wearing denim if you are uncomfortable with it. In the case of influencer marketing, the doubtfulness is often about the lack of knowledge – especially...

gut-feeling-influencer-marketing

Why you shouldn’t trust your gut feeling when working with Influencer Marketing

You have found an influencer who publishes beautiful posts, engage the right audience and share the same values as your brand. Perfect – contact the person and offer a paid collaboration, right? In this blog post, we reveal why you shouldn’t trust your first instincts when finding influencers to collaborate with. One major reason why several brands choose to collaborate with influencers is that they have the ability to reach the target audience, in a completely different way than traditional marketing can do. Therefore, it is important, from the start, to know whom you want to reach so you can...