Influencer Marketing Tag

influencer-marketing-campaign

How to succeed with your first Influencer Marketing campaign

Working with influencer marketing requires both time and energy for it to be successful – and of course, to see good results of the work! In this blog post, we share some key factors on how you succeed with your first influencer marketing campaign.   Define KPIs and actual measureable goals How do you even know if a campaign was successful or not? Well, the first step is to define and set up measurable goals! Advantageously, it should be KPIs – but you could also look at other goals. Parallel with your influencer campaign other marketing activities are running, e.g. AdWords and...

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How Influencer Marketing works – Step-by-step

There are several key elements to keep in mind when working with influencer marketing for the first time. Even the smallest details have to be correct. But how does influencer marketing work? In this blog post, we will go through four fundamental steps, from start to finish line, for a successful campaign.   Step 1 – Identify goals and target audience The first step, before you even start thinking about which influencers to collaborate with, is to identify the audience you want to reach. Who are they – and why should you target them? It is important to have set clear goals...

brand ambassador

Brand Ambassador – Influencer Marketing

  Brand Ambassador within Influencer Marketing has for a while been a hot topic. To collaborate with a Brand Ambassador means that you allow an influencer to be the face of your brand and product over time. It can be very beneficial for your brand to be associated with an influencer who has a well-trusted voice in the industry. Also, the influencer has an incredibly great impact on their followers' purchasing behavior. We are now consuming more media than ever before, which means that there's no better time to collaborate with a powerful content creator who daily analyses what's working on their audience. A...

micro influencers

How Micro Influencers can increase your sales

Micro Influencers is something everyone is talking about right now. More money is spent on Micro Influencers now than ever before. But what is a Micro Influencer and how can they help lift your marketing and your brand? Influencer Marketing has become a very important part of modern business marketing strategies — and if it's not yet for yours, you should rethink it. An interesting fact is that use of ad-blockers has increased by 30% worldwide, which gives companies even more reasons to acquire a part of their marketing budgets on Influencer Marketing. Furthermore, people believe more in recommendations from friends than on...

Youtubers are the new stars, get acquainted with the terms

YouTubers are a group of influencers who have multiplied quickly and are still growing. A YouTuber is someone who has a popular channel on YouTube, the video sharing platform. The perception of YouTubers is that they are authentic and personal, and the fans experience that they are close to the influencer. The target audience of YouTube influencers is usually young. The YouTubers are sometimes referred to as “the new stars” of the celebrity night sky. There are both specifically niched YouTubers and those with broader subject choices. Pranks, DIY, Haul, Unboxing, Challenge, Collab, Vlogg and Mukbang are some of the terms...