It is no understatement that influencer marketing is a rapidly evolving channel, and this year is no different. To remain competitive, brands must stay current on the latest influencer marketing trends and understand what is effective and what is not. To help you navigate, this blog post outlines five of [...]
What social media trends will you need to be ready for in 2022? Research shows that time spent on social media has increased from 1.5 hours a day in 2012 to almost 2.5 hours in 2021. It’s also the place where Millennials (aged 25-40) and Gen Z (aged 5-24) spend [...]
For many years, they are on everybody’s lips and many brands have already shifted their focus from star influencers with millions of followers to these smaller influencers. In this blog post, you’ll learn what’s behind this trend, what the benefits of a cooperation with micro-influencers are and what you need [...]
